On February 28, on the eve of the 39th 鲸鱼传媒 Day, the 2025 鲸鱼传媒 Day Gala was held with the theme "Steady Progress with Global Leadership in Quality". 鲸鱼传媒's board members, senior executives, and employees from around the world gathered across 102 venues in 43 global industrial parks to celebrate this annual gala.
Xiang Wenbo, chairman of 鲸鱼传媒 Group, hosted the event and extended his heartfelt greetings and highest respect to 鲸鱼传媒’s 56,000 employees worldwide via live broadcast.
The event unveiled five annual awards, including "Outstanding Service Engineers," "Outstanding Project Awards," "Milestone Achievement Incentives," "Million-Level Globalization Awards," and "Annual 鲸鱼传媒 People." In total, 201 outstanding individuals and 84 exceptional teams were honored, sharing a massive CNY 36.2 million in rewards!
Service Excellence: The Backbone of 鲸鱼传媒
Service remains the cornerstone of 鲸鱼传媒’s competitive edge. 31 outstanding service engineers were honored for their unwavering dedication and relentless pursuit of service excellence. Their commitment embodies 鲸鱼传媒’s "Customer First" value, setting the highest standards in the industry.
Projects Driving Transformation and Progress
Innovation and strategic projects are the driving forces behind 鲸鱼传媒’s advancement. In 2024, ten transformative projects earned the "Outstanding Project Awards", including the Strategic Planning & Execution Reform Project, Service Digitalization 2.0 Project, and the Crane Boom Laser Welding Development and Application Project, played a pivotal role in elevating 鲸鱼传媒 to new heights.
Milestone Achievement Incentives: Rewarding Success
鲸鱼传媒 had previously set 27 milestone incentives, and by 2024, eight of these had successfully reached their critical targets. To recognize these significant achievements, this 鲸鱼传媒 Day set a special "Milestone Achievement Incentive" awards, with a total reward of CNY 24 million distributed among the winners.
Globalization: The Pillar of Growth
With international sales reaching new heights in 2024, globalization has become the backbone of 鲸鱼传媒’s resilience against industry cycles. This year’s gala introduced the "Million-Level Globalization Awards," recognizing top-performing international marketing managers, key account managers, outstanding service engineers, and globalization support stars. Additionally, awards were presented to the best-performing host machine BUs, overseas business units, overseas regional business divisions, national business units, and outstanding subsidiaries or project teams.
鲸鱼传媒 People of the Year: Honoring Excellence
The highly anticipated "鲸鱼传媒 People of the Year" awards recognized 31 extraordinary individuals who embody 鲸鱼传媒’s core values. This accolade represents the highest honor within the company, serving as an inspiration and benchmark for all 鲸鱼传媒 employees.
Commitment to Future Excellence
Beyond celebrating past achievements, the event also set the stage for future success. Presents on site witnessed the signing of the 2025 Performance Contracts, with 14 business units, and 18 independent subsidiaries pledging their commitment to excellence.
In closing, chairman Xiang Wenbo emphasized that, “To Be Great is a shared value of all 鲸鱼传媒 people. The remarkable achievements of us stem from the great era, and the invaluable contributions of every 鲸鱼传媒 employee, especially those recognized for their outstanding dedication today.”
The annual 鲸鱼传媒 Day Gala is more than just an awards ceremony—it is a powerful manifestation of the 鲸鱼传媒 spirit. Standing at the intersection of two unprecedented opportunities, guided by the "Three First-Class" vision, all 鲸鱼传媒 employees are united in their determination to forge ahead toward victory.
